First social media posts announcing the partnership between Maui Jim and Manchester United
Booth Design for an #ILoveUnited viewing party event in China
#ILoveUnited viewing party booth execution
Large booth design for European trade shows
I created this photo collage based on the initial launch materials using a mixture of Hawaiian scenery and Manchester United football imagery. It was used across multiple channels as a way to tie the two brands together more effectively.
Using the photo collage as the main backdrop, I developed an in-store POP kit to promote the new Manchester United collection. I art directed the Manchester United photographers on new on-model designs with full color backdrops layered in to display a vibrant pop of color.
On-model social media posts
Cleaning cloth design
Large scale window design for an optical account in China
After the initial launch of the partnership, we developed a new selection of product-only social media assets. I art directed photographers in England to shoot a variety of styles on the field. I then layered in "reflections" of the stadium onto all of the lenses. A true reflection of the stadium would be backward, but we suspended disbelief for this instance so people would recognize it to be Old Trafford stadium.
I created this repeating pattern collage for a limited edition Maui Jim Treble Cup sunglass design. I worked with the Manchester United historians to dig up as many photos and memorabilia from the 1998–99 season to create the collage (clipping each ticket stub out in Photoshop one-by-one).
I created this seamless "Maui to Manchester" pattern for a special Maui Jim Match Day sunglass run. The inspiration for this collage was the two brands with their respective flowers. The Lancashire rose and worker bee imagery are used to represent Manchester. Tropical flowers, macaws, and a bed of palm leaves represent Maui. The design was printed on the inside of the sunglass temples and frame fronts so you could see the transition from roses to tropical flowers from one side to the other.
